About Reclaimed Woman

Because the examined life is worth living.

Reclaimed Woman connects the choices we make for ourselves and our homes.

Offering specialist consultancy, Reclaimed Woman works with brands, but also individuals looking to find eco and ethical fashion or home fashions.   

Sara Morel, founder of Reclaimed Woman has a decade of fashion experience.  Morel grew her career from the Kering Group with their mission to help customers look and feel good while making a positive contribution to people and the planet.  She has worked for Gucci, one of the world’s leading luxury brands and other leading retail authorities in fashion, lifestyle and reclamation. Now CEO of Salvo, the destination for architectural antiques and reclaimed interiors, and launching sister business, ethazon, a secret carbon conscious collection of vintage and eco things for people to dress for the world they want. 

Morel and Rebecca Moles work side by side as directors at Salvo. Although with those names a detective spin off is in there somewhere. For now, they simply seek out ’60s towelling for ethazon’s recrafted accessories.

From global brands to emerging talents, Morel offers cross-sector expertise with unique partnerships between fashion and architectural salvage to encourage collaboration and discovery. Something she will pursue further with ethazon.

Morel has spoken on several panels including Grand Designs Live with Friends of the Earth on sustainable sourcing, and presented an ethical evening at The Ned about the Six Items Challenge for Labour Behind the Label.