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Sara Morel is Reclaimed Woman. Profiled by ELLE Japan, Reloved and Reclaim magazine for the ambitious eco-friendly renovation of her flat in London. One bedroom, one bathroom, one garden, one kitchen…now her walk-in wardrobe, and one woman taking her first steps into a more sustainable life.

Sara is a writer, publicist and stylist. Backed by ten years of experience in luxury fashion for Gucci, among others, she established her London-based consultancy in 2017 to showcase brands with a conscience and help people find ethical fashion and home fashions.

Passionate about connecting the choices women make for themselves, their homes and the planet, Reclaimed Woman is built on the belief that the examined life is worth living.

Citizen of the Month on ODC

Check out @ethazon a secret carbon conscious collection of things to dress yourself and your home, and a culmination of Sara and her friend Beck’s eye for vintage and eco fashion.