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Reclaimed Woman was founded by me, Sara Morel on a personal and professional aim to advance the conversation around sustainable fashion and design. Passionate about connecting the choices we make for ourselves and our homes, Reclaimed Woman is my London-based PR consultancy for fashion, beauty, antiques, reclaimed interiors and well-being.

Profiled by ELLE Japan, Reloved magazine and Reclaim, reclaimedwoman.com is also home to my ethical blog, established to expose consciously created fashion and home fashions.

Read more about my journey, starting with the reclaimed renovation of my flat in West London with as many old, reused and reclaimed materials as possible.

One bedroom, one bathroom, one garden, one kitchen… now my walk-in wardrobe, and one woman taking her first steps into a more sustainable life.