When Beck and I first came together to create ethazon we desired an eco fashion place for people to dress for the world they want. Fast forward two years and we have seen a flurry of fashion trying to clean up its act, which is great for the movement, but with sustainability suddenly the word of the moment it is even harder to separate the green from the washing, so our founding mission is potentially more apt now than ever.
ethazon is about taste and transparency. We’re building an eco fashion place for people to dress deliberately from carefully selected designers and makers. We’re still working on our website, but we’ve launched a private Instagram so that followers get the first look at our recrafted accessories and thrifte vintage, whilst bigger collaborations with designers in eco fashion and dealers in reclaimed interiors are on the horizon.
If like us you’re emerging from lockdown conscious of the world in distress and are seeking a new look or a new outlook then join us. Follow @ethazon for our secret carbon conscious collection of things to dress yourself and your home.
Earth Day seems appropriate to talk about something borrowed. The trousers covering my tush and blouse on my back [leased from Laura Ironside] and of course the earth are all borrowed. Fashion is just one piece of the sustainable development pie, but today also marks the start of Fashion Revolution Week when our shared question #WhoMadeMyClothes is heard the loudest. What I like about the few times I’ve rented my clothes is the respect you give them. Perhaps we should be treating everything in our wardrobes like they’re borrowed because what they could be is resources for tomorrow.
I am wearing the Knight drape top and Hero high-waisted trousers, which can be leased from Laura Ironside. My vintage Easter bonnet is by Kokin, the milliner that made hats for the ’90s classic Clueless that I found at Heavens Bazaar, an awesome shop in Bath for vintage and pre-loved designer pieces.
I got my fairy Earth Day earrings yonks ago from Snoopers Paradise in Brighton. If your eyes are on the next bank holidays then Bath and Brighton are worth a visit.
Had I not already left my heart in San Francisco in 2015 when I met the man I would marry seven months later, Love Street Vintage would have stolen it. Sustainable gems are dotted in many neighbourhoods, but High on a hill, Haight Street calls if you are after a single destination to explore vintage and pre-loved fashion. Berkeley is a must for Ohmega Salvage if you’re into reclaimed interiors. If time allows, I thoroughly recommend crossing the Golden Gate Bridge to Marin County for giant redwood trees and environmentally conscious communities. I had the vegan sausage of my life at Gestalt Haus in the town of Fairfax. But enough about my love life. Here’s some ethical and vintage finds to start your own love affair with the SF Bay Area.
Marina District – 2110 Chestnut St, San Francisco, CA 94123, USA. Plus more Amour Vert stores to explore in numerous neighbourhoods in the Bay Area…
Starting with green love. These sustainable staples are what you would expect to find if you raided the wardrobe of a chic French woman: classic tees, great silk blouses, a boyfriend blazer, relaxed sweaters, a slinky jumpsuit. AND then added free-spirited prints; this is after all San Francisco, where 97% of Amour Vert’s clothing is made (within just a few miles of the brand’s head office).Natural, quality fabrics are arguably the building blocks behind both French and Californian style, which Amour Vert translates beautifully with eco-friendly materials like GOTS certified organic cotton, Mulberry silk and modal.
Love Street Vintage
Haight & Ashbury neighbourhood – 1506 Haight St, San Francisco, CA 94117, USA
Visit the kaleidoscopic corner of Haight and Ashbury and absorb the setting of 1967’s Summer of Love and then explore bohemian sixties and seventies fashion at Love Street Vintage. From paper-doll-making childhood days spent cutting out Sears catalogs to setting up this dress-up heaven, the owner edits beautiful clothing for women and men alongside accessories that date back to the twenties. Discover new jewellery made in California and antique Native American turquoise pieces.
Haight & Ashbury neighbourhood – 1764 Haight St, San Francisco, CA 94117, USA
Caution: one may leave Static Vintage wanting to paint one’s walls a ‘90s shade of lime green. There is a lot to look at with painted walls decorated with women’s and men’s fashion. Stock ranges from reasonably priced rare pieces to cabinets reserved for vintage Vuitton luggage, designer jewellery and bags by the likes of Gucci and Chanel. Other accessories include lots of ties and shoes, which range from secondhand so-wrong-they’re-right to vintage Yves Saint Laurent. Rails are packed so it’s a good place if you are in the mood for a rummage. Take intermittent breaks in the brown teddybear chair.
Decades of Fashion
Haight & Ashbury neighbourhood – 1653 Haight St, San Francisco, CA 94117, USA
As the name suggests, here you can shop by the decade of fashion that takes your fancy. Most pieces fall between the thirties to the eighties, but the collection spans 100 years from the 1890s. I’ve shopped everyday attire, but it’s particularly good for party-wear. Sadly I don’t drink champagne everyday like the late Cilla Black was said to, but on my last visit I was tempted by a pair of ‘80s champagne bottle and coupe earrings (that would be a perfect blind-date identifier). Don’t worry if you’re not reading this from the UK or you were born after 1995 and these Blind Date jokes are lost on you because if you’re into vintage then Decades of Fashion definitely won’t be.
Haight & Ashbury neighbourhood – 1660 Haight St, San Francisco, CA 94117, USA
There’s nothing like a good window display to make you appreciate the pleasure that is unique to visiting a shop built with bricks instead of clicks. In fact the whole store front of Wasteland’s San Francisco location is worthy of a minute or two before you dive past Art Deco tiles to discover pre-loved fashion peppered with vintage. Expect high-end and contemporary designers, and when I last visited there was practically a cabinet dedicated to collectable Prada accessories. Of course stock changes quickly, but men’s clothes and accessories always maintain a healthy share of the space.
Eden & Eden
North Beach neighbourhood – 560 Jackson St, San Francisco, CA 94133, USA
Not everything in Eden & Eden is sustainable, but the store and staff exhibit such respect for both new and vintage that it is truly a place to shop forever pieces. Eden & Eden’s vintage clothes and jewellery is so well-edited that it could even convert people that don’t usually do vintage. They also exhibit in A Current Affair, an event for premier vintage retailers and private dealers that comes to the Bay twice a year.
Inner Richmond neighbourhood – 212 Clement St, San Francisco, CA 94118, USA
Step inside Seedstore and you feel a flowering spectrum of the sustainable fashion scene – ranging from local labels with collections made in California to independent brands from around the globe that nurture traditional in-country techniques. A pop-up of ‘80s and ‘90s vintage by WRN FRSH, a local SF label that also sells their own non-binary cut and sewn collection made of recycled denim sits well in this store of mainly new wardrobe staples for women and men and gifty goods.
Gravel & Gold
Mission District – 3266 21st St, San Francisco, CA 94110, USA
Let’s just say they had me at the doormat welcome message.
Gravel & Gold is home to an independent, woman-owned design collective and is mainly stocked with things the women make themselves including clothing, accessories and gifts featuring their handmade prints. Joyfully crafted items for your own home dome include stained glass shaka signs and unusual sculptures and ceramics. Expect a multi-sensory experience with warm, cruelty-free Californian scents from the likes of Fiele Fragrances.
Mission District – 914 Valencia St, San Francisco, CA 94110, USA. One of Ref’s two locations in SF.
It is increasingly rare to find a brand that you can’t get on home ground, so if you’re not based in San Francisco, New York or LA, Reformation calls for some revelling. Tech-savvy stores invite shoppers to add items to the fitting room from a monitor, but as a Brit usually restricted to viewing Reformation’s sexy strand of sustainable from behind a screen, I preferred to cruise the gallery-like display. Save your upper-arm workout for another time because unlike stores with jam-packed rails, Reformation dresses theirs with just one of each item. Then you can test sizes across bottoms, dresses and tops ready for future screen-shopping.
Berkeley – 2400 San Pablo Ave, Berkeley, CA 94702, USA
Exploring Ohmega Salvage is a happy excursion to inspire interestingly dressed interiors. This place is a staple of community for reuse with unusual objects that fit a need and tell a story. It’s a given that you will eye-up salvage bigger than your suitcase could carry; which in my case was a trough sink circa 1960, but there are smaller shoppable items too (like the glass pendant light shades pictured). It’s also fun to look at different architectural elements and furniture that you don’t find back home.
Fairfax in Marin County – 9 Bolinas Rd, Fairfax, CA 94930, USA
Mystic Rose is a new jewel to the treasure town that is Fairfax. Stepping inside is like entering a fortune tellers cabin with vintage clothes and ‘90s iridescent Moschino boots waiting to tell you about the life you could have if you choose them. This store has trinkets galore, gifts and great American vintage accessories for women and men. I saw mostly one-offs on my visit, apart from this trolley out front holding deadstock handbags from the seventies. It’s well worth crossing the Golden Gate Bridge for a taste of intentional living here.