Going Zero Waste could be the best thing to happen to you hair

Is it me or are haircare ads stuck in the 1950s? Can the contents of one plastic bottle really deliver on all of those promises? And are we even looking for those things at the end of a good shampooing?

Hair diaries of women with great locks usually involve a lotta steps and it is easy to succumb to the idea that we need a complicated routine to achieve the hair of our dreams.  I just discovered a shampoo that needs no conditioner step, which is quite a significant discovery for my habitual hair routine. So could zero waste be the philosophy that actually delivers the haircare promise without a long, product heavy process?

Having heard that I was working to overhaul my beauty routine, Olivia of ethical homeware and accessories brand Nido Collective introduced me to Hanna of Acala, who offered to let me sample zero waste shampoo called Beauty Kubes.

Fellow member of Ethical Writers & Creatives, Hanna Pumfrey created her online store Acala to empower people with easy sustainable alternatives. Expect natural, organic and vegan health and beauty. But before you click to discover Acala’s plastic-freedom, let me spoil the end with the promise that I am a zero waste haircare convert.

My Acala delivery arrived in reusable packaging by RePack, which I was almost equally intrigued by so I put the whole thing in my weekender ready for my night away in Paris.

Good timing for a hair treat trial, I chose shampoo cubes for normal to dry hair, as living in the city I tend to wash my hair a lot and my lengths get dry. Plus I’m a sucker for anything rose or grapefruit and this formula is infused with rose extract, a blend of organic palmarosa, orange and grapefruit essential oils.  

If you are less than thrilled about taking plastic bottles into the shower, but quite like an escape to the Cornish Riviera then Beauty Kubes could be for you too. Made in Cornwall, the product and packaging is 100% biodegradable. The cubes are cruelty free and free from palm oil, sulphates, and packed with vitamin E and pro vitamin B5 to promote growth, a healthy scalp and hair.   

Apart from an unfortunate purple Halloween hair-in-can incident when I was about eleven, I do not dye my hair and I am particular about what I subject it to. It took me a moment to balance the right amount of water to shampoo cube – whilst sussing out how to work the shower in my hotel – but back home I perfected the crumbling technique. In the palm of your hand you gradually work it into a paste and a pleasing lather.  If you’re accustomed to equating lather with cleanliness then it will take some getting used to natural shampoo, but honestly my hair feels clarified and cleaner.

Upon return to London, I posted the RePack packaging, which is returned to its source for free and then cleaned and redistributed to brands and stores using the service (many of which offer incentives through RePack’s online community).  Then I washed my hair. Beauty Kubes passed the was my head just happier in Paris? test and my hair still feels softer in London’s hard water.

[Cue shot of woman in urban jungle having sexual experience with freshly washed hair]

And she’s back. Shop Beauty Kubes at Acala 

Wearing hair washed with Beauty Kubes in Paris with pre-loved fake snake trousers & hair washed with Beauty Kubes in London with a poppy print jumpsuit from People Tree for their collaboration with the V&A Museum. See the latest V&A collection here

©Photographs Reclaimed Woman

 

 

Resolutions from Berlin Ethical Fashion Show

I packed learnings of balance in my suitcase back from Berlin (alongside this Resolution organic cotton tee by Cruba). 

I should have known it would be a knowledge excursion when I spotted my school history teacher on our flight over. Ms Hodson taught me everything I know about Berlin’s past, and I was about to learn about the future and significant hub the city has created for the international fashion crowd that likes their lewk sustainable. 

I could share spring summer 2019 trends from the Greenshowroom, now rebranded NEONYT – a combination of the old Greek and Swedish words for new,  but this isn’t a show that promotes out with the old, in with the new seasonal dressing. One could note hemp like you’ve never seen it; cullotes; the colours yellow, rose, summer black, and athleisure with a persuasion for tennis above all other sports, but the newness at NEONYT is more about optimism for a change in fashion for good. The designers showing here are about capsule wardrobes with considered additions and innovation like this clever cork bag by COSSAC. 

This bag will beautifully balance summer essentials – beach towel + big book, which brings me back to the dressing lesson I’m taking back from Berlin – balance.

Even though the city was sweltering, Berliners struck the balance in summer-wear they felt comfortable in that didn’t look like it belonged at the beach. Sometimes it is tough in the city to get the right harmony of skin-on-show, shoes that are pavement or even cobble friendly, but aren’t sweaty and Berlin handled the heat perfectly.

My strategy was a lotta linen, like this ’80s Oscar de la Renta dress (above) and Noumenon shirt (below) with trainers or a wedge. 

And a free and easy Etro wrap skirt from my local Mary’s Living and Giving Shop worn with a COSSAC t-shirt and a choker made from surplus furniture fabric by Noumenon, as before.  

The other resolution I made, actually just before Berlin was to give up gel nail varnish. I’m ashamed to say that despite making an effort to live green, my make-up bag has RSVP’d, but is yet to attend the party. I’ve swapped all lipsticks for organic Ilia shades, but I am still working through things, so next up it’s nails. People in the clean beauty scene talk in the number of chemicals a nail polish is free from – the starting point being 3-free – meaning formulas with no formaldehyde, toluene or dibutyl phthalate. I love having long nails and gel polishes kept them strong and long, albeit unnaturally, so I was thrilled to find vegan non-toxic 10-free formulas by Kure Bazaar. The nail polishes are nourishing with 85% of the formulation derived of natural origin, such as wood pulp and potato.

I’m wearing them shorter in Beige Milk whilst they repair, but the collection is full of awesome spring summer 19 ready colours like Sunset (above).  

*Content Beauty is currently  offering a free base coat when you buy two Kure Bazaar nail polishes, so it’s a good time to buy if you’re trying to cure a gel mani addiction.

The Fresh Therapies remover is designed to retain the natural oil in your nails and all of the ingredients are biodegradable, plus it actually smells good (as if you’ve just been squeezing limes).  

But as ever, when you commit to resolutions, there’s always more you can do. I’ve been a pescatarian since I was nine and in recent years I’ve removed more and more dairy from my diet. Agata, founder of COSSAC and Dena, founder of Noumenon invited me and my friend Rebecca for dinner with the team from Vegan Good Life magazine.  By chance, we sat by dietary group with the meat eaters on one end, vegans on the other and me in the middle.  There was no logic to our seating order as we were all sharing vegan plates at 1990 Vegan Living, which was, as billed, ‘hands down the best Vietnamese place.’

I’m not going vegan yet, but I’m thinking about it, and the Vegan Good Life special edition, Ethical Fashion Today is good fashion for thought.

Get your copy here

©Photographs Reclaimed Woman & courtesy of COSSAC