Hot Hot Hot! Reclaimed Woman

How will fashion become fashionable again after lockdown? We are waiting to see if the expected shift to more conscious shopping will be accelerated following the reflection time that beings, brands and businesses have had to take in the bigger picture. Categories like locally made, vegan or organic are certainly popping up more frequently on shopping platforms, like the newly launched PARO STORE. But its most compelling component is that you can tell the founders, Ruth and Zoe chose the brands because they personally want to shop from them. The progressive offering ranges from clothes and jewellery to independent magazines that shine fresh light on heavy issues like climate change.

PARO STORE edit, from the top:

Organic ribbed cotton Anai Bodysuit II by Aniela Parys

Hot hot hot! magazine Issue 3

Candy Person shorts and cardi by ULLAC oy

Recycled silver and oyster shell earrings by Mia Larsson

© Photographs courtesy of PARO STORE

Reclaimed Woman